About Us

Chris Pettitt FCCA started Dove Accountants of Uttoxeter in 2009 after working as a Financial Controller for a supplier of bakery products to the supermarkets. Chris realised that clients of accountancy practices often would have to wait up to nine months to get their accounts. Even today, Business owners may still wait several weeks to assess their monthly or quarterly financial performance. With current technology and suitable systems and processes, we believe any business owner can get the numbers they need in their ideal time frame.

It is a fast-moving world, and the least that you can do is move faster than your competition.

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Chris Pettitt FCCA - Principal

My goal is to provide Real-time financial information for all owner-managed businesses in the community.

  • Over 26 years of business experience

  • Small Business Expert

  • Established Dove Accountants in 2009

  • Qualified Accountant since 2005

  • Mindshop Accredited Adviser

  • Construction, Property & CIS Expert

  • Employee Ownership Trust Independent Trustee

  • QuickBooks Online Advanced Certification

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Si Li - Consultant

  • MBA with Distinction from Imperial College

  • Semi-conductor and electronics background

  • Native Mandarin speaker

  • Experienced in China & Asia trading

  • M.Sc Electrical Engineering and Electronics

  • B.Sc Electrical Automation

  • Specialising in pricing strategy, product marketing, product management, go-to-market strategy and start up advisory.

We subscribe to the ‘Mindshop Core Values’

  • We think of others first before our own needs whether with suppliers, alliance partners, customers, or team members

    We always look for ways to help others with our skills and knowledge with no hidden agenda for personal gain

    We ensure we are very prompt, professional, caring, courteous and humble in all touch points

    We treat others as we would want to be treated at all times

  • We have a growth mindset and always look for new more effective ways of doing things

    We act as sponges of quality, new business advisory knowledge from around the world and from a variety of industries

    We develop evidence-based tools and processes to create high performing businesses and people

    We are innovators and embrace new technologies to disrupt and reimagine the markets we work in

  • We are never happy with status quo and we are always looking to improve in everything we do

    We seek to simplify the complexity in business processes and models. Any solution we develop needs to be very practical and customer focused

    We focus on providing advice to create sustainable and very high performing small to medium sized businesses

    We take a contrarian view of future trends and technologies to challenge conventional thinking

  • We through our charity, Mindshop Excellence, provide the critical problem-solving skills for young people globally

    We humbly give back to the community in areas we have a personal passion

    We do not push our community contributions as a marketing activity

    We use our skills and experience to give back where we can add value

  • We can have a laugh at ourselves at all times and don’t take things too seriously

    We treat all our events as a ‘family’ gathering where we all are welcomed and made to feel at home. Our events are not a sales opportunity for people, and we do NOT have sponsors at our events

    We only work with people we feel we could have home to dinner

    We feel having fun does NOT mean corny team building activities or things that make people feel uncomfortable

  • We are authentic in all we do and are happy to discuss our strengths and weaknesses in any area so all can grow

    We are understated and humble in public forums about our achievements and successes

    We don’t have to be all things to all people or be liked by all

    We call it as we see it with people we care about regardless of their opinion of us afterwards